Our Privacy Policy
Last updated: April 30, 2025
1. Who is responsible for your data?
Dianesia, a company registered in Belgium, is the data controller responsible for
the processing of personal data collected through the website www.dianesia.com,
as well as through purchases or interactions in partner locations.
Contact: contact@dianesia.com
2. What data do we collect?
We only collect the data necessary to provide our services and improve your
experience:
a) Data you provide:
• Identification details: name, surname, email address, phone number
• Order information: delivery address, items purchased, payment method (encrypted)
• Marketing preferences: interests, interaction with newsletters (if you’ve opted in)
• Loyalty program (coming soon): purchase history, loyalty points, redeemed offers, engagement with the program
• User-generated content: photos, videos, testimonials submitted for contests or promotional campaigns
b) Data collected automatically (via cookies):
• IP address, browser type, operating system, visited pages, time spent on the site, referral source
3. Why do we use your data?
Your personal data is used for the following purposes:
• Fulfilling orders, deliveries, and returns
• Providing tailored customer service
• Managing a loyalty and referral program
• Sending surprises on special occasions (with consent)
• Sharing relevant offers and news (if you opt in)
• Measuring and enhancing site performance (via analytics)
• Managing contests and interactive campaigns
• Ensuring compliance with legal obligations (invoicing, accounting, archiving)
4. Legal basis for data processing
We process your data on the following legal grounds:
• Performance of a contract (purchases, deliveries)
• Legitimate interest (site improvement, customer support)
• Consent (newsletter subscription, marketing cookies, contests)
• Legal compliance (e.g., tax regulations)
5. Use of Cookies
a) What is a cookie?
A cookie is a small text file stored on your device when you visit a website. It helps recognize your device and enhance your browsing experience.
b) Who manages cookies?
Cookies on www.dianesia.com are managed by Dianesia (data controller), and in some cases by third-party providers such as analytics or advertising platforms.
c) Types of cookies we use:
| Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary Cookies | Ensure the website functions correctly (e.g., login, cart) | ❌ No |
| Analytics Cookies | Gather anonymous data on site usage to improve our services | ☑️ Yes |
| Marketing & Personalization Cookies | Display targeted ads and content based on browsing behavior | ☑️ Yes |
| Social Media Cookies | Enable interactions with social media platforms | ☑️ Yes |
d) Cookie lifespan:
Cookies are stored for up to 13 months from the time they are set.
e) Managing cookies:
You can set or update your preferences via the cookie consent banner or the “Manage cookies” link at the bottom of each page. You may also configure your browser settings to block or delete cookies. Note that disabling cookies may impact your experience.
6. Sharing your data
We only share your personal data with trusted third parties when necessary:
• Logistics providers (e.g., for shipping)
• Technical providers (e.g., website hosting, payment processing, email services)
• Partner boutiques or showrooms (for order-related services)
Your data is never sold.
When transferred outside the EU/EEA, appropriate safeguards are implemented (such as Standard Contractual Clauses approved by the European Commission).
7. How long do we keep your data?
| Type of Data | Retention Period |
|---|---|
| Order data | 7 years (legal requirement) |
| Marketing data | 3 years after last contact |
| Loyalty program data | As long as your account is active |
| User-generated content | Duration of the campaign or until consent withdrawal |
| Cookies | Max. 13 months |
8. Your rights
You have the right to:
• Access your personal data
• Rectify incorrect or incomplete data
• Request deletion of your data
• Object to or restrict processing
• Request portability of your data
• Withdraw your consent at any time
To exercise your rights, please email us at: contact@dianesia.com
9. Security of your data
We implement appropriate technical and organizational measures to protect
your data against unauthorized access, loss, alteration, or disclosure.
10. User-Generated Content
As part of our brand campaigns, you may be invited to submit photos, videos, or
testimonials. These will only be used on our website, social platforms, or
promotional content with your explicit consent.
11. International Data Transfers
Some of our partners may process data outside the European Economic Area (e.g.,
USA, Brazil). In these cases, your data is protected using recognized safeguards
such as Standard Contractual Clauses.
12. Complaints
You can lodge a complaint with the Belgian Data Protection Authority if you
believe your rights have not been respected:
https://www.dataprotectionauthority.be/citizen
